Press Release

FOR IMMEDIATE RELEASE

International Fitness Assn (IFA)
12472 Lake Underhill Rd, #341
Orlando, FL 32828

Contact: Chuck Krautblatt 800-227-1976
web site: http://www.ifafitness.com

NICHOLE L. PFEIFFER JOINS IFA AS EXECUTIVE VICE-PRESIDENT FINANCE

Orlando, FL (August 30, 1998) International Fitness Association today announced that Nichole L. Pfeiffer has been appointed as the company's executive vice-president of finance. Ms. Pfeiffer brings to IFA more than 5 years of software industry experience.

"Nichole's industry knowledge and proven abilities are valuable assets as we work to strengthen IFA's market position," said Chuck Krautblatt, president and chief executive officer, IFA. "Nichole's depth of experience, particularly with fitness and emerging technology growth companies, will be invaluable as we broaden our ability to deliver products and services on a global basis. We are delighted that Nichole has agreed to join the IFA team."

In addition to her role as executive vice-president finance, Ms. Pfeiffer is responsible for global finance, business development and human resources functions for IFA. Based in Orlando, Florida, Ms. Pfeiffer previously served as a senior independent consulant in the software technology sector.

Chuck Krautblatt, President of IFA, is a certified Aerobics Instructor and Personal Trainer teaching Step Aerobics and Kickboxing Aerobics at the University of Central Florida in Orlando. He is also the Executive Producer of "Chuck's Body Shop" a TV pilot fitness show produced for the Chicago television market.

For more information about the IFA or to get a free Cyber Trainer workout visit the web site at http://www.ifafitness.com or contact Chuck Krautblatt at 800-227-1976.

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