FOR IMMEDIATE RELEASE

International Fitness Assn (IFA)
12472 Lake Underhill Rd, #341
Orlando, FL 32828

Contact:   Chuck Krautblatt 800-227-1976
web site:  http://www.ifafitness.com

IFA ANNOUNCES WALK DON'T RUN FOR MAXIMUM FAT LOSS

Orlando, FL (February 4, 2000) The International Fitness
Association. An online Fitness Training Center, IFA announced
today that the best exercise for losing fat is walking.

According to the American College of Sports Medicine (ACSM),
the ideal heart range for fat burning is between 50% and 60% of
the maximum heart rate. It is generally believed that the harder
you work, the more fat you will lose. This is a misconception.

Fat burning occurs during aerobic exercise. Heart rates above
80% of the maximum become anaerobic in nature and therefore
use a system of energy that does not utilize fat.

Aerobic classes that keep the heart rate at the higher end become
anaerobic and therefore do not burn fat. Ideally, walking at
around 4 mph keeps the heart rate at around 50% to 60%. Walking
can be done everyday and for many more hours per day than running
or other high impact exercises without the associated impact
injuries. Walking at 4 mph burns 80% of the fat that running
does on a per mile basis.

IFA provides a completely free Automated Personal Training
Service including a body fat calculator. Also, free is a
comprehensive training manual entitled "Fitness ABCs" for
online reading or download.

IFA's website hosts sports specific training, frequently asked
questions on general fitness, and a list of related fitness
links. The IFA also offers a comprehensive online testing and
certification program for Aerobics Instructor & Personal Trainersfor
only $99.

"Most people know more about their cars than the vehicle they
travel in the most ... their bodies. We're dedicated to changing
that."

Chuck Krautblatt, CEO of IFA, is a certified Aerobics
Instructor and Personal Trainer teaching Step Aerobics and
Kickboxing Aerobics at the University of Central Florida in
Orlando. He is also the Executive Producer of "Chuck's Body
Shop" a TV pilot fitness show produced for the Chicago
television market.

For more information about IFA or to get a free Cyber Trainer
workout visit the web site at http://www.ifafitness.com
or contact Chuck Krautblatt at +1-800-227-1976.


                                   - END -